Everything started in a fantasy of people who loved the city and breath the sea. The idea? On the surface, it sounds so logical, it's surprising to understand that until then it was an unfulfilled dream of a city with a beach. That just made the city get away from it. Residents of Tel Aviv live and breath the waves and the hot sand, but they never got what they deserve and it exists in every beach city around the world. From Mexico to Miami, from Ibiza through Santorini and until Amalfi: A happy beach, clean, beautiful, inviting, tasty, and cozy. A beach that turns into the home of sunbathers and partygoers, for tourists and culinary lovers.
It's all history already. During the last three years we renovated, polished, fed, and made hunderds of thousands of people dance, they absorbed the pleasant sun and a cocktail to enhance the atmosphere.